adidas has launched its ‘Uncontrol Yourself’ campaign. This is to promote the new Spring/Summer 2015 climachill product range. The campaign will include ATL, BTL, digital and PR activations across the globe.
The campaign will feature international athletes such as football star Gareth Bale and tennis ace Simon Halep, basketball player Jeremy Lin and track & field running star Octavious Freeman. The campaign presents the evolution of Climachill from 2014 with the new and valiant black training shirt.
Watch the video here:
Real Madrid FC, Champions League winning footballer Gareth Bale said: “By having athletes’ needs always in mind, adidas leads in innovating sports technologies: its cooling technology helps me by regulating my body temperature and releases excess moisture from my body, which enables me perform. For me it’s massively important to have both style and performance in one product. The new black (mélange) training t-shirt is the perfect example for sports apparel that looks cool and keeps you cool.’