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Vserv.mobi rides the wave of mobile ad growth

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Mobile ad exchange Vserv.mobi, Vserv.mobi has been mandated to work on various Unilever campaigns in markets across Southeast Asia and India.One of the many campaigns executed by Vserv.mobi include a comprehensive mobile campaign for Sunsilk Black in Indonesia targeting young women. The campaign’s dual objective was to drive product usage while promoting Sunsilk’s range of ‘Black’ products. It resulted in a click through rate (CTR) of 6.9% for the campaign.Another campaign it launched for Unilever was in India, aiming to drive greater engagement for Pond’s Gold Radiance day cream, via the mobile medium.Vserv.mobi developed a click-to-expand banner with an embedded video to entice women into clicking to find out more. The campaign generated 1.6 million impressions in 7 days.Rahul Welde, vice president – Media (Asia, Africa, Middle East & Turkey) Unilever, said: “Unilever has consistently been at the forefront of innovative means of consumer engagement. We are driving mobile activation across geographies. It is an exciting journey as we endeavour to engage the next billion consumers. We are glad to partner with Vserv.mobi and leverage their expertise in Asian markets.”With, mobile becoming a dominant factor in the media consumption habits of consumers across India and Southeast Asia, Vserv.mobi has seen a threefold growth in its business, the company said.The availability of interactive rich-media mobile ads is driving especially the FMCG and retail sectors to adopt mobile advertising.Vikas Gulati, VP, Southeast Asia, Vserv.mobi, said: “We are thrilled and proud to establish this unique marketing partnership with Unilever. The strategic nature of the relationship clearly signals the mainstream stature mobile marketing has achieved. Mobile platforms are favoured by brands to achieve higher levels of engagement with customers across product categories, geographies and demographics.”“Our constant endeavour is to ensure that we spread campaigns across smart feature phones, smartphones and tablets for maximising ROI for clients. Backed with smart advertising via use of rich media, Unilever brands will garner greater impact and drive engagement from their consumers.” 

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