The Volkswagen Group has extended its partnership with MediaCom Worldwide for another three years.
MediaCom will continue to provide strategic media insight and planning and buying services for all Volkswagen Group brands including VW, Audi, SEAT, Skoda and VW Commercial Vehicles. The relationship first started in 1998 in Germany and now covers more than 30 countries across the globe. It will now also handle media duties for VW Group brands in Poland.
The agency also added the commercial vehicle brand MAN to its global task.
“In the next three years, we’ll be working hard to take that even further and understand how purchase decisions change and evolve as the media landscape continues to develop,” Stephen Allan, Worldwide chairman and CEO of MediaCom said.