Vodafone Calls Up Text100

Global – Global mobile communications company Vodafone Group has appointed Text100 as its global agency across Europe, Asia Pacific, Africa and the US.The selection followed a worldwide agency review and tender process.With the appointment, Text100 will support its business-to-business communications campaigns, providing strategic planning, global campaign management and local tactical support for B2B initiatives.The appointment comes as Vodafone is looking to extend its global reach, welcoming enterprise audiences from SoHo and SMEs to large government and public sector clients and multinational corporations in more than 70 markets."Text100 combines deep sector knowledge and an established global network with a highly creative and integrated approach to enterprise communications," Matt Peacock (pictured), group communications director of Vodafone, said.No changes will be made to its local agency relationships.