Vocanic names new GM of its Malaysia operations

Social media marketing firm, Vocanic has appointed Vivienne Maguire as general manager of Malaysia and Shane Crombie as country head Indonesia for its growing regional business.Vivienne Maguire moves to the newly created role of general manager of Vocanic Malaysia. Maguire (pictured) brings with her a wealth of digital marketing experience. She has worked with multinational clients across Asia, Europe and the Middle East, including HSBC, Coca Cola, Renault, Philip Morris, Samsung. She has successfully launched and developed the digital marketing divisions of global advertising and media agencies and independent web development agencies.Maguire said: “I was attracted by Vocanic’s exceptional credentials as the leading Social Media Agency in the Asian region, combine this with one of the world’s largest media groups, GroupM, and the opportunities for clients are exceptional. I would like to continue to build on the amazing success of Vocanic in the region and look to do this by further developing our offering across Social Media including data analytics, content and strategic services.”Shane Crombie joins Vocanic from sister GroupM agency MediaCom, China where he functioned as national head of digital. Crombie has 20 years of digital media experience and has also held leadership positions in Los Angeles, New York, Sydney, Shanghai and Beijing with some of the world’s leading media and creative agencies.“Earned media is not a mystical unicorn anymore, content marketing has evolved from a good-to-have to a must-have. It is the new frontier for media ROI. We have an outstanding group in Indonesia who do amazing work. Social never sleeps and neither does my team,” Crombie saidIan McKee, chief executive officer, Vocanic said, “We are delighted to welcome Maguire and Crombie to the Vocanic family. Maguire and Crombie have a deep understanding of the social and digital marketing eco system. With the appointment of these two very experienced and accomplished digital professionals, we are further building the management bench strength for Vocanic. Both Maguire and Crombie will be very valuable as we accelerate our APAC expansion plans.”