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Donald Lim

VML Singapore names new lead for new Centre of Excellence initiative

VML Singapore has appointed Donald Lim as head of platforms and experiences (P&E) to lead initiatives and drive processes at the agency’s newly-established Centre of Excellence (COE) in Singapore.

Lim will be based in Singapore and will report to Oliver Eriksson, head of global advisory – VML SEA & India. With experience in the areas of customer experience, user experience and design, and technology and product development, Lim will be part of the team to drive the development of the Platforms and Experiences Centre of Excellence that VML announced last week, in partnership with the Singapore Economic Development Board.

His key responsibilities will include building a best-in-class regional team and establishing global frameworks for P&E delivery. He will also institutionalise methodologies that are well integrated with analytics, consumer insights and strategic planning to deliver consumer-centric experiences.

Prior to joining VML, Lim was based in Hong Kong, leading DigitasLBI’s User Experience for the region. In his previous roles, he led the implementation of user-centric design and cross-channel experience solutions for brands including Cathay Pacific, Shangri-La, Banyan Tree, Nike, Converse, Sony, Crumpler, Olay, HSBC, Standard Chartered Bank, and OCBC.

Lim added: “Technology and innovation are at the forefront of digital transformation, and we hope the growth of this practice will be a platform for organizations to tap into for their digital needs and further develop the experience design scene in Asia Pacific.”

Tripti Lochan, CEO of VML SEA & India said: “The launch of our COE has opened up new opportunities for us to further expand our digital services, and solidifies our investment in key markets including Singapore, Indonesia and India. We are confident that Lim’s depth of experience will prove invaluable in increasing the impact of our work. He is a great addition to the team and we are very delighted to have him on board.”

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