Vizz Digital Group to sponsor Branding 360 conference 2017

Vizz Digital Group will be the official gold sponsor for Marketing's Branding 360 conference, held 23 November 2017 in Hotel ICON, Hong Kong."I'm pleased to be in the event, and wish to take this chance to share more of our group's vision and methodology," said Jordan Sun, group brand director at Vizz Digital Group. "Branding approaches in recent years have dramatically shifted from focusing on the brand itself to focusing on user experiences. It's about time we share more about the new brand strategies we need."The 15-year veteran Hong Kong-based digital marketing agency, which provides a range of service from creative, media planning, social media marketing to digital PR, will share how brands can leverage customer psychology to stand out in the new digital era during the conference."Unless you have a huge budget, or you won't gain much attention if you only talk about brand values," he explained. "Brands need a detailed omnichannel plan to provide a consistent and complete experience around target customers. It's a space for marketers and agencies to work on in Hong Kong, as I still see a disconnection between the branding work on traditional media and that of on digital media in most of the brands."The Branding 360 conference is an opportunity for top marketers and thought-leaders to discuss the latest issues and trends shaping the competitive landscape. This year's discussion topic includes the balance between data and creativity, the relevance of content marketing, skills necessary in dealing with reputation crisis on social, and more.To see the agenda for the conference, click here.