Virgin Active appoints Saatchi & Saatchi Thailand

Virgin Active has appointed Saatchi & Saatchi Thailand as its creative agency. The appointment comes as Virgin Active launches its new flagship fitness club in Bangkok this month.Saatchi & Saatchi have been confidentially working on the launch for the last few months, providing advertising, branded content, design, PR and activation, as well as overseeing social media activity.Mark Cochrane, CEO of Saatchi & Saatchi Thailand said the brand aims to be “the most loved fitness brand in Thailand”.Cochrane added that the agency has “concentrated on creating a seamless launch experience for potential members”.Meanwhile in Singapore, the Virgin Active Group also appointed Saatchi & Saatchi, Waggener Edstrom and iNEO for its creative, public relations and social media duties respectively.