SUBSCRIBE: Free email newsletter




ION_Ion Retail Gateway_UIP_6Apr17-10

United International Pictures gets on board with JCDecaux

JCDecaux has installed audio-enabled digital screens on the escalator bulkhead of ION Link.

United International Pictures is the inaugural advertiser on the upgraded site, advertising its blockbuster, Fast and Furious 8. To reinforce brand recall, it also advertised on ION Link Digital Network on 11 consecutive digital screens.

This site, which is right after ION Link, effectively captivates shoppers, bringing them on an exciting Fast and Furious journey.

The installation is part of the ION Retail Gateway Package. The digital screens, paired with sticker wraps on glass panels, walls and the bulkhead on the escalator, provide advertisers with an immersive environment to amplify brand messages in the time that shoppers are on the escalator.


Read More News

in APAC by

S4M strengthens APAC presence

S4M’s developments in the region are in line with the company’s broader international strategy to create a dedicated network of p..

in China by

杰克•莫顿任命Karen Chui为高级创意总监

杰克·莫顿环球公司任命Karen Chui为高级创意总监,接替调往杰克·莫顿纽约办公室的Dan Carter。 Chui曾服务多个客户,包括宝洁、嘉实多、日产、台达、利洁时、华硕、英特尔和LVMH;她的代理经验还包括盛世长城上海和Digitas伦敦和香港。她将..


Leave a Reply

You must be logged in to post a comment.