UNIQLO hands performance marketing duties to Columbus Malaysia

Global apparel brand, UNIQLO has appointed Columbus Agency Malaysia (Columbus) as its performance marketing agency for its Malaysian market. The appointment is effective immediately.Columbus, a digital marketing agency under Dentsu Aegis Network, is tasked with performance marketing duties, which encompass strategic planning, managing and deploying various digital marketing tools to optimise the performance of UNIQLO’s online marketing campaigns.UNIQLO's spokesperson pointed out, that the number of internet users in Malaysia is growing by the day with more than 77% of the country’s population currently online. So it’s not question of why the company is investing in e-commerce and online marketing, but more of how to ensure that it is optimising its online assets to reach the right people, at the right time, on the right device with the right message.“To this end, Columbus has won us over with their innovative, data-driven performance marketing capabilities. From ideation to implementation, they are able to provide valuable insights into our campaign’s performance and effectiveness in order to help us achieve strong results on our digital channels,” it added.Echoing UNIQLO’s sentiments, Abdullah Alkury, managing director, Columbus Malaysia said, “Malaysia is pegged as the new frontier for e-commerce, which opens up market access for brands like UNIQLO to future proof their business by offering online shopping opportunities.""It is crucial that brands have the right strategies in place for a successful e-commerce business, and that includes having a robust digital marketing strategy that covers performance marketing to enhance the effectiveness of its campaigns and ultimately conversions to sales transactions,” he added.Read also:UNIQLO Southeast Asia launches #UniqloWherever campaign