Unilever's Knorr launches Chinese New Year campaign

In cooperation with MullenLowe Group China, Unilever’s Knorr has launched a new CNY campaign to showcase the love through cooking for your family.Chinese consumers traditionally buy their parents gifts to show appreciation and respect during Lunar New Year, but for many in this reserved culture, they have trouble expressing their real love and gratitude to their mom and dad.To resolve this, MullenLowe Group China created a commercial for Knorr, under the new brand campaign slogan of, “Great taste is a universal love language” (愛的表達不盡相同，美味讓彼此世界相通) — reminding Chinese consumers that the best gift in life is spending time together with family and loved ones.https://www.youtube.com/watch?v=zW7eeKt7pc4&feature=youtu.be“The campaign aims to strengthen the bonding between the brand and its customers through conveying an emotionally powerful message from a heartwarming TVC in China during this special family season,” said Joyce Zhou, marketing director of Unilever China.CreditsAccount management: Fanny YumChief creative officer: Cheelip OngCreative director: Diana TangGroup head: Keith WangSenior designer: Frank RenCopywriter: Sun YanliCopywriter: Joey WuJunior copywriter: Daniel LuUnilever business director: Dixi ChernAssociate account director: Nora LinSenior account manager: Rechal YeAccount manager: Rox WangPlanner: Anna BaoProducer: Elsa MoProduction company: Godmother ProductionsDirector: Jiang ShanDirector of photography: Xin WeiExecutive producer: Scarlett Sun