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sariwangi

Unilever selects OgilvyOne to manage its digital account

Sariwangi, one of Unilever Indonesia’s popular tea brands, has appointed OgilvyOne Indonesia (Ogilvy) to manage its digital account, following a pitch.

Ogilvy will lead the 2015 digital plans for Sariwangi, developing its strategies and content, as well as promoting digital campaigns across a number of social media platforms, including Facebook, Instagram, Twitter and other popular channels. Ogilvy, who have been managing the brand’s ATL business for several years, will now take on full responsibility of the brand’s communication plans making Sariwangi a 360-account for the agency.

Imelda Karya-Wira, Brand Manager Tea at Sariwangi said: “The OgilvyOne team showed a great understanding of our brand and culture. We were impressed by their clear strategy and creative ideas for Sariwangi’s 2015 digital activities. OgilvyOne’s expertise and experience in working with top brands makes them the ideal partner for us to increase and improve our digital output.”

Commenting on the win, Gretchen A. Largoza, managing director at OgilvyOne said: “We’re honoured to partner with Sariwangi and build on our long-standing relationship with Unilever Indonesia.”

Prior to this win, Ogilvy Indonesia also clinched the account for Unilever’s digital pitch for Vaseline.

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