U Mobile picks BBDO for creative duties

U Mobile has awarded its creative business to BBDO, following a four-way pitch, which took place in October.U Mobile's creative business was previously handled by Grey."All the presentations were very good but we finally had to choose an agency partner whom we felt will bring strategies and ideas to take us to the next level of our communication needs.Through it all, BBDO consistently demonstrated relevant knowledge, experience and interesting ideas to be awarded  the business," said Jeanette Lee, GM of marketing communication and brand (pictured).