U Mobile appoints agencies, names marketing lead

 U Mobile, Malaysia’s fastest growing telco, today announced the appointment of Tiffany Chew as head of corporate communications and Schrene Goh as head of marketing communications, Brand and Digital, Marketing Division.Chew was most recently the head of communications at Guinness Anchor Berhad whilst Goh was head of marketing at AirAsia.The telco also appointed Text 100 Malaysia as its public relations agency and TBWA as its creative agency for its postpaid Services.BBDO which has been with U Mobile as its creative agency since 2013 will be focusing on U Mobile’s prepaid Services."Over the past few years, U Mobile has been growing at phenomenal speeds and we are always looking to enhance our team. The appointment of both Tiffany and Schrene brings added strength to the company’s strategic communications and marketing. They will play a pivotal role in further elevating U Mobile’s image with our stakeholders. We are indeed excited to have these two very talented executives join our team,” Wong Heang Tuck, CEO of U Mobile, said.“On the agency front, U Mobile has been very fortunate to have BBDO as the creative brains behind our marketing campaigns which have helped us successfully raise our profile with our consumers over the past three years and their work for U Mobile’s U Card won a Kancil award. We are definitely looking forward to more great work from them,” he added.“In the new year, U Mobile will also be tapping into Text 100’s and TBWA’s expertise to drive U Mobile’s image as the telco with best value and customer experience.”John Teoh, managing director of BBDO Kuala Lumpur said: "U Mobile is a valued partner to BBDO and the team has enjoyed working with this dynamic company over the past 3 years.""We have achieved many milestones and great success together during this time. In 2016, we look forward to continuing our focus on The Work, The Work, The Work, helping to deliver real growth and business results for U Mobile,” he added.Yeow Mei Ling, managing consultant and senior vice president of Text 100 Malaysia said: “We are thrilled to be starting 2016 with a new partnership together with one of Malaysia’s most exciting challenger brands, U Mobile. We look forward to working with U Mobile to elevate its integrated communications outreach with the aim of raising its profile and bringing its compelling proposition to even more mobile users this year."We are passionate about the U Mobile brand and the team is excited to get started. As The Disruption® Company, we will be working with U Mobile to continue challenging the status quo and to behave in new and unexpected ways," said Aaron Cowie, Group CEO of TBWA Kuala Lumpur.