Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Twitter names new CMO

share on

Twitter has appointed Leslie Berland (pictured) as its chief marketing officer. The news comes shortly after the social media giant saw four of its top executives leaving the company.Berland's appointment was announce through a tweet by Twitter's CEO Jack Dorsey.[embed]https://twitter.com/jack/status/691976941046345728[/embed][embed]https://twitter.com/leslieberland/status/691977218084327424[/embed]As CMO, Berland will be responsible for the company’s global consumer, product, and sales marketing.Prior to Twitter, Berland was executive vice president, global advertising, marketing and digital partnerships at American Express.Berland, who had been with American Express since 2005, led a global team responsible for creating marketplace demand and driving commerce through differentiated and innovative products, marketing and customer experiences globally.As a member of the company’s global management team, Berland oversaw advertising, media, sponsorships, content, brand identity and digital partnerships for the enterprise. Under Berland's leadership, American Express forged relationships and created first-ever marketing and digital experiences with the likes of Apple, McDonald’s, Uber, TripAdvisor, VeriFone, Twitter, Samsung, Foursquare, Facebook, Jawbone and Google.“Twitter is a service like no other. It has and continues to change the world, shaping how we communicate and connect, how we're entertained, informed and inspired. It represents everything that's relevant at each and every moment – to me, there's nothing more powerful. I'm thrilled to have the opportunity to work with Jack and the Twitter teams to bring the magic of Twitter to life, broaden its reach, and deepen its impact as the company enters this incredibly exciting new chapter," Berland said.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window