You might still remember the scene whenÂ Television Broadcasts Limited (TVB)Â prominently showed the brand logo of a fried chicken chain during its annual awards show last December. While the TV StationÂ had been fined HK$150,000 for theÂ indirect advertising act in May, it has decided to launch a legal challenge againstÂ the Communications Authorityâs (CA) ruling.
In an application for judicial reviewÂ filed at High Court today, TVB contended that the CAâs decision handed down on 24 MayÂ 2016, alleging eating fried chicken in the TV show was “a breach of the Codes of Practice, wasÂ irrational, unreasonable and contravened the Bill of Rights.”
âAccording to our legal advice, the CAâs decision is unconstitutional because the concernedÂ provisions of the Codes of Practice intrude on the right to free expression, and the CA is notÂ an independent and impartial tribunal to determine TVBâs rights and obligations in a suit atÂ law,â a TVB spokesman said in a statement.
âProduct sponsorship is a practice commonly adopted by the TV industry around the world toÂ finance their productions. The heavy-handed limitations on product sponsorship in Hong KongÂ goes against the international trend and is not conducive to the development of the Hong KongÂ TV industry.â