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Jasmine

TV5’s second screen TV series Jasmine trends in Twitter

Media giant TV5’s early leap into multiscreen entertainment is already paying off, following rosy early results from TV series Jasmine engaging audiences globally online.

Launched last 1 June, the romance-suspense series is the first show in the country available on a second screen, allowing audiences to enjoy content both from their television and mobile screens. It stars celebrity Jasmine Curtis-Smith playing as fictional version of herself hounded by a stalker called Maskara.

The cross-platform approach also allows viewers to share content with fellow fans, generating valuable conversations that gives the show a boost in viralcy and buzz. The agencies behind the project are Ace Saatchi & Saatchi for creatives and Unitel Entertainment as line producer.

TV5 touts that Jasmine is building an online following especially pronounced at Twitter, for three consecutive since its debut.

The hashtag #WhosTheSTALKER and #JasmineURLoved landed at No. 1 spot in the top trending list in the Philippines last 14 June and 21 June. A record for the show was #STALKERKaKung, which made it to No. 2 worldwide and simultaneously at No. 1 in the Philippines last June 28, generating over 48,600 tweets and more than 3,000 retweets and staying at the top trending list for 24 hours up to 29 June.

 

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