Turner Asia Pacific has unveiled a licensing partnership with Indonesian real-estate and hospitality investment company, The MAJ Group, to develop a 4.3 hectare Cartoon Network-themed entertainment park in Bali. Slated to be fully operational in 2020, the development will be a key part of The MAJ Nusa Dua complex, a premier tourist destination in southern Bali, the press release read.
The new destination marks the island’s largest waterpark and first ever park to partner with an international brand. Furthermore, it will also be Cartoon Network’s first with both indoor and outdoor attractions.
According to Ricky Ow, president of Turner Asia Pacific, both Turner and The MAJ Group share the same vision of creating the ultimate family destination in Indonesia. “The entertainment park will combine world-class design with unparalleled Balinese hospitality. Above all, it will offer guests genuine fun powered by Cartoon Network, Asia’s leading kids entertainment brand,” Ow said.
Gita Wirjawan, Chairman of The MAJ Group added that the new park will enhance the development of The MAJ Nusa Dua complex, which looks to offer a full-suite of leading hospitality and entertainment choices for the whole family. Additionally, it also aims to further cement Bali as the premier family destination in Asia, and one of the world’s top tourist locations.
Earlier this year, Cartoon Network launched its own fully-branded ship in partnership with cruise management company Oceania Group and Turner, set to make its maiden voyage from Singapore in late 2018.
According to a spokesperson for Turner, the brand is invested in a 360 strategy for all its brands and channels, comprising various touch-points across platforms such as TV, online, social media, cafes and amusement parks. In addition, the spokesperson added the partnership, which is exclusive for the Asia Pacific region, will require an investment in excess of US$100 million.