Turkish Airlines has launched a new commercial starring Oscar winner Morgan Freeman.
The commercial was first aired during the most-watched show in U.S. TV history, the Super Bowl – the final game of the National Football League (NFL) on February 5th.
This ad follows ad campaign “Batman v Superman” launched during last year’s Super Bowl, which had an estimated audience of over 800 million people worldwide.
Shot in Los Angeles and directed by the famous director Matthias Zentner, the commercial will be meeting the audience on 16 TV channels, and the most prestigious media outlets around four continents.
M. Ilker Ayci, chairman of the board and the executive committee of Turkish Airlines said “We not only fly to more countries than any other airline in the world, but also invest in passenger experience at every destination we reach.”
“In line with our global growth strategy, we will continue at full speed to launch new flight destinations. We are committed to innovation and we always aim for the best. We are more than satisfied by the feedback on and outcomes of our celebrity ad campaigns with world-famous figures so far,” added Ayci.
Morgan Freeman said, “As a licensed pilot, I have had a special interest in flying, and I know Turkish Airlines is consistently awarded for its unique offerings and innovative services that continue to score resounding successes. Besides, it has amazingly delicious on-board and lounge catering. It’s an honor to work with such a prestigious airline that flies to more countries than any other airline in the world.”
Turkish Airlines has also sponsored “Batman v Superman: Dawn of Justice”, one of last year’s most popular movies, and broadcast its commercial video starring world famous figures like Ben Affleck, Henry Cavill and Jesse Eisenberg as part of the sponsorship deal, during the Super Bowl for the first time. “Kobe vs. Messi: The Selfie Shootout”, the flag-carrier’s other commercial deal with Lionel Messi and Kobe Bryant, was also selected as the best commercial film of the last decade by YouTube.