Tune Talk punches in with ONE FC

ONE Fighting Championship (ONE FC) has announced the launch of the Malaysian National Featherweight Championship Tournament, with Tune Talk as the official telco sponsor for the event.According to CEO of ONE FC Victor Cui, this partnership will see the activation of ONE FC content across all media platforms.Tune Talk has also signed local fighter AJ "Pyro" Lias Mansor as its ambassador, with hopes to make mixed martial arts a prominent sport in Malaysia."ONE FC will significantly increase the viability of Tune Talk with our core demographic and we look forward to working with them in the years ahead," said CEO of Tune Talk Jason Lo.Internationally, ONE FC has the long-term support of brands like Sony, Energizer and Schick. In Malaysia, ONE FC is also collaborating with the Mines Wellness Hotel and Kamilari, as well as The Star, Suria FM, 988 FM and Red FM as media partners.ONE FC also has a landmark broadcast deal with ESPN Star Sports.This is the second time that the ONE FC is held in Kuala Lumpur, with the first event being 'an unbelievable success', as described by Loren Mack, senior manager, public relations at ONE FC.Held on February 2, the card will feature eight Malaysian fighters, including a four-man Featherweight tournament to determine the number one featherweight in the country.