Trinity Media Worldwide appoints COO

Trinity Media Worldwide has appointed Simon Bailey as chief operations officer for APAC.In this newly created role, Bailey (pictured) will be responsible for driving new business expansion across the APAC region whilst developing Trinity Media’s product offering. He will report in to Adrian Daniels, CEO of Trinity Media Worldwide.Adrian Daniels, CEO of Trinity Media Worldwide said: “As part of our ongoing development we need to have the best people. Bailey brings a lot experience as we continue to develop with key bands and media agencies.”Bailey joins the agency from Mindshare Vietnam, where he has worked for the past three years, as partner – client leadership. During his time at Mindshare Vietnam he was responsible for all non-Unilever businesses including Friesland Campina, Suntory PepsiCo, Asia Pacific Breweries, Ford, HSBC, Kimberley Clark, GlaxoSmithKline amongst others. Before joining Mindshare, Bailey spent three years working at Starcom as part of the ASEAN Regional strategy and planning team working on the P&G account.Bailey said “It is a privilege to be a part an organisation with such huge potential across the APAC region. Trinity Media has an innovative approach to driving accountability and adaptability in the OOH sector and I look forward to implementing this dynamic approach across all markets.”Trinity Media Worldwide is an independent outdoor specialist company that currently operates across 14 markets including Singapore and Vietnam.