Tribal Worldwide names creative group head

Tribal Worldwide has appointed industry veteran, Liew Shih How as creative group head, as part of its on-going effort to boost its creative team.With over 20 years of experience, Liew (pictured) was previously a senior creative at 10AM Communications. Liew has worked with brands like Unilever, Nestlé, KFC, Guinness Stout, ABC Stout, Tiger Beer, Pepsi, Sony, Marigold, Vitagen, Brand’s, LION, Capitaland, NTUC, Shanghai World Expo 2010.Liew was also the brains behind the iconic Speak Mandarin Campaign 2009/2010. As a film director, he also produced the memorable Teochew Festival 2014.Benson Toh, creative director of Tribal Worldwide Singapore said: "Liew is a multi-talented creative who not only excels in his design and film craft but has a strong, concise ability to connect with the audience emotionally."