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David Mitchell

Tribal Worldwide Malaysia’s CEO and ECD exit

Tribal Worldwide Malaysia’s CEO Nik Lim has exited the company, several sources confirmed to A+M.

Sources suggested David Mitchell (pictured), currently CEO of sister company Naga DDB, will take over Lim’s role in the interim. A+M also understands that the two companies, both under parent company Foetus International, are making plans to restructure and rebuild their individual capabilities: Tribal will focus on digital while Naga DDB will manage ATL and BTL marketing.

Naga DDB declined to comment on the development when contacted.

Meanwhile, executive creative director of Tribal Worldwide Malaysia, Teck Khoon Lim (TK), is also exiting the agency, with his last day reportedly to be around the end of August. Engagement specialist Tercia Goh, is also leaving Tribal Worldwide. Most recently, Celestine Lau, creative group head, also left the agency.

According to Nik Lim’s LinkedIn profile, he has been in the role for six years, having joined the agency in November 2008. Prior to that, he was head of interactive at Draftfcb and was account director at Agenda.

Some of Tribal Worldwide’s clients include Volkswagen Group Malaysia, Kenanga, Nippon and Tourism Malaysia.

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