Kedah state government has launched the Discover Kedah 2016 campaign in a bid to promote the state as a tourism as well as an attractive business and investment destination.
The campaign aims to bring instant brand recognition and give a strong positive association for Kedah with its historic past and the country’s origins. The use of the same font from the word ‘Malaysia’ in the ‘Malaysia: Truly Asia’ brand identity draws parallels and is in line with supporting Tourism Malaysia’s efforts to promote the country.
The Discover Kedah 2016 campaign will see the use of the states stories, sights and sounds that “will encapsulate what Kedah is all about”. Over the next 21 months an integrated advertising, public relations and digital/social media initiatives will be rolling out to bring Kedah to the region and, eventually, the world.
The campaign was launched by the Kedah chief minister YAB Dato’ Seri Paduka Mukhriz Tun Mahathir together with the Malaysian minister of tourism and culture YB Dato’ Seri Mohamed Nazri bin Abdul Aziz.
“Initially, our primary target markets will be domestic, Singapore, Thailand, Brunei and Indonesia, but there is no reason why Kedah should not be promoting itself to other parts of the world as Bali and Phuket do,” YAB Dato’ Seri Paduka Mukhriz Tun Mahathir said.
“We want to show that Kedah, Malaysia: Where It All Began lives up to our marketing positioning,” he said adding that as much as Langkawi has been the tourism jewel in the crown for Kedah, the state as a whole and many parts that deserve to be known and recognised in its own right.