Tourism Australia has revived one of the most successful campaigns in recent years with a new global search for candidates to take on “The Best Jobs in the World.”
The campaign follows on from Tourism Queensland’s hugely successful “The Best Job in the World” competition of 2009, which attracted more than 35,000 applicants for a six-month position as an Island Caretaker on the Great Barrier Reef.
Tourism Australia is now taking the concept to a new level, with six “dream jobs” now up for grabs.
The campaign targets the A$12 billion youth market, which contributes nearly 1.6 million (26%) of Australia’s international arrivals.
All six Australian states and territory tourism bodies will participate.
The jobs on offer are: lifestyle photographer (Melbourne); chief funster (New South Wales); outback adventurer (Northern Territory); park ranger (Queensland); wildlife caretaker (South Australia), and taste master (Western Australia).
TA will launch the new campaign on 11 March at The Mira Hotel, with details of the six “The Best Jobs in the World” will be revealed by some of Hong Kong’s top celebrities, including Ekin Cheng, Alex Lam, Wilfred Lau, Ivana Wong and Ellen Loo.