Boutique agency Touch PR & Events has recently acquired five accounts across the beauty and entertainment categories.
Its new clients include leading cinema exhibitor Golden Village Multiplex, Victoria’s Secret Beauty & Accessories managed by the Valiram Group, Korean brand innisfree launched by AMOREPACIFIC, aromatherapy retailer Mt. Sapola and local luxury spa, Spa Club.
Golden Village, Mt. Sapola and Spa Club are clients that Touch are working on a six-month retainer contract basis. The others are project-based.
Golden Village Multiplex and Mt. Sapola are retainer accounts that Touch are currently working on. The agency will be responsible for the PR and branding for both the brands.
For Victoria’s Secret Beauty & Accessories, the team will be handling its publicity campaign for its exclusive holiday pop-up store in November 2013. The agency will also be responsible for overseeing the brand’s media and online influencers/blogger engagement.
For popular Korean beauty brand innisfree, Touch will be leading the PR work for its inaugural launch in Singapore this year end as well as facilitating the media junket and store opening.
For Spa Club, the agency will be handling the brand’s launch at Beach Road, including all media relations aspects.
“This is an exciting time as Touch continues to surge ahead and build a solid portfolio by working with the most highly regarded brands in the world,” Eileen Wee, managing director, Touch PR & Events said.
Touch PR & Events declined to comment on the worth of the accounts as well as the incumbents for the three newly-won accounts.