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Top 10 Hong Kong ads of 2017 (so far) revealed

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Google has released its YouTube ads leaderboard for the first two quarters of 2017 based on an algorithm that factors in paid views, organic views and audience retention (how much of a video people watched).The list showcases the top 5 ads that have won over their target audience by knowing what their audiences love the most, be it humour and jokes for teenagers, parenting tips for new mothers, or even Pokémon for the general Hong Kong public.Have a look at these creative ads to keep you inspired through the week.Top 5 YouTube HK ads in Q1No. 1: Circle K Calls on all Pokémon huntershttps://www.youtube.com/watch?time_continue=1&v=yT2RvGAOSfgRiding on the city’s obsession with Pokémon, local convenience store Circle K encourages Hong Kongers to "catch 'em all" in 齊齊印 齊齊捉 Pokémon聯萌!. Pokémon hunters can use the store's mobile app to collect and redeem post-purchase stamps, and bring home the full collection of Pokémon dolls. The cute animation captured the hearts of Hong Kongers and took the top spot on the 2017 Q1 YouTube Ads Leaderboard.Uploaded by: Circle K Convenience Stores (HK) LtdCreative agency: Uth Creative Group LtdMedia: PHD Media LimitedNo. 2: Laugh out loud with YouTube Hong Kong Creatorshttps://www.youtube.com/watch?time_continue=1&v=imboFW50P0wDragon Wartown, a mobile game app based on the popular Three Kingdoms legend, used humour by collaborating with local YouTube creators FHMedia (also known as FHProduction) in "穿越三國,回到香港". Doing what they are best known for, FHMedia put on their iconic bear-shaped headgear, and in ancient Chinese costumes, used witty Cantonese puns, jokes and epic game moves that resonated with teenagers.Uploaded by: 蒼龍一擊 - Funtown HK LimitedCreative agency: FH ProductionNo. 3: Swanson Broth & Stock’s easy steamed egg recipe drooled viewers overhttps://www.youtube.com/watch?v=67w8i6nE-xcThe 37-second "史雲生教室 [香滑蒸水蛋]" ad by Swanson Broth & Stock is an example of a great execution idea for non-skippable ads. This simple yet educational video shows three easy steps and reaches out to audiences of all culinary levels, to create a delicious and healthy steamed dish that Hong Kongers know and love.Uploaded by: Swanson Broth & Stock - Campbell'sCreative agency: Swanson Broth & Stock - Campbell'sMedia: MEC Hong KongNo. 4: Pampers shares useful day-to-day tips with newborn mothershttps://www.youtube.com/watch?v=QP1vEX96X3kIn this educational ad from Pampers Hong Kong, a parenting expert shows Hong Kong moms a basic step-by-step guide to bathe babies. "BB沖涼篇" is a simple but powerful ad that boosts brand awareness for Pampers, especially for mothers with newborns.Uploaded by: PampersCreative agency: ASONE CreationMedia: StarcomNo. 5: Nestle’s cheeky take on ice-cream bar MEGA, the ultimate “big popsicle”https://www.youtube.com/watch?v=BQSkQYWb8M0Nestle cheekily introduces its latest product MEGA, a gigantic ice-cream bar glazed with dark chocolate and nuts. The video begins with two tourists who are looking for a gigantic ice-cream bar, and a clueless but helpful geek leads them on a search. This ad implements the subtle humour usually found in Nestle’s ads, allowing it to take fifth place on the leaderboard.Uploaded by: Nestle Ice Cream & ConfectionaryMedia: ZenithOptimediaTop 5 YouTube HK ads in Q2No. 1: The department of love, Hong Kong and Macau versionhttps://www.youtube.com/watch?v=NCBHM9B2eCgThis video shared by Efun遊戲平台 starts with a group of friends mourning the “death” of their friend - he’s getting married! He shares examples of how great and understanding his fiancée is, envied by all gamers, boyfriends and husbands in the world. The video concludes with the couple planning their life together, and wanting to be married in both the real world, and the gaming world.Uploaded by: 夢幻誅仙Creative agency: Ctrl Media LtdNo. 2: Lucozade X Dear Jane’s new single “Keep your inner fire alive”https://youtu.be/WqvdER7_B8Q葡萄適 Lucozade HK and Dear Jane, a local Hong Kong band, collaborated to create a song about the latter’s pursuit of their dream. Dear Jane’s music journey echoes with the struggles Hong Kongers face in their daily lives, bringing out how it’s important for everyone to keep their “inner fire” (In other words, passion) alive. The message is that Lucozade can help improve your performance and help you battle everyday struggles.Uploaded by: Lucozade HKCreative agency: J. Walter Thompson Hong KongMedia: IPG Media BrandsNo. 3: Hong Kong Ocean Park 40th Anniversary micro moviehttps://youtu.be/IIBMyGQ9yzYOcean Park created a micro movie to go with its 40th anniversary celebrations which zeroes in on Hong Kongers’ childhood memories. The video tells us to seize the opportunity, remember the good memories with friends, and look forward to creating more precious memories.Uploaded by: Ocean ParkCreative agency: METTA Communications and COT Film ProductionMedia: dentsu X Hong KongNo. 4: The return of iconic Panthère de Cartierhttps://www.youtube.com/watch?v=AK5yQIPYkqQCartier created an online campaign with Oscar winner Sofia Coppola to bring back the iconic Panthère de Cartier watch. The one minute video is filled with vitality, and takes a more youthful tone compared to Cartier’s more traditional iterations, by featuring young actress Courtney Eaton.Uploaded by: CartierMedia: Blue 449, PublicisNo. 5: My Melody - McDonald's Happy Meal 2017 complete sethttps://youtu.be/9NVBAS7WnM8McDonald’s shows how fun it is to play with your friends, rather than playing alone. Even better, kids can have even more fun by collecting the Thomas & Friends and My Melody toy sets from McDonald’s Happy Meals.Uploaded by: McDonald'sCreative agency: DDBMedia: OMD

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