Hootsuite has launched a monthly report ranking the world’s top brands on social media, calling it The Love List.
Brands are ranked in order on The Love List using three key data points, including the total number of brand mentions received, the sentiment score for the particular brand and the percentage of social conversations about the brand containing the word “love” over a month period of time. Using this formula, each brand is assigned a score between one and 100.
According to Hootsuite, here are October 2014’s top 10 most loved brands on social media, based on data pulled from October 1 to 31, 2014:
- Renaissance Hotels
- The CW
- West Elm
“Brands that have found successful ways to cultivate a passionate fan base did well in October’s Love List,” said Mark Pascarella, general manager of uberVU via Hootsuite.
“The top brands ran inspiring or amusing campaigns (Dove, Friskies, Renaissance Hotels), creating buzz and fan engagement through contests or giveaways (Kohl’s, West Elm, TripAdvisor), and targeting an outspoken audience that feels invested in spreading the word for their favorite brands (The CW, Avon, Twitter),” said Pascarella.
Unsurprisingly, Dove remains on top, still riding on the success its Real Beauty campaign. “Dove has successfully optimized their Real Beauty campaign to gain traction on social, which is known for encouraging women to take a positive stance on their bodies. According to a 2014 Pew Study, women are the more active gender on social media and the Dove brand campaign encourages positive social conversations among this audience. In fact, 78% of the conversations about Dove are from women,” said a note from Hootsuite.
According to Hootsuite, The Love List will allow brands to see how they stack up against peers.
The top three performing industries across the full list of over 450 brands include (1) food & beverage, (2) media & entertainment and (3) consumer packaged goods. Other brands ranked in the top 10 fall into travel and hospitality, retail, and technology industries.
The list will be updated on a monthly basis and show which brands have moved up or down in rankings based on the changes in mention volume, sentiment, and social conversations over time.