After a few months’ break, Time Out Hong Kong magazine will be out on 13 September with a circulation of 150,000 free copies.
The Time Out Hong Kong magazine will be available at high footfall areas and other popular local venues such as restaurants, bars, residential and private clubs, airport lounges, hotels and more spots around the city.
The free quarterly magazine will feature the best things happening in the city over the next three months in the areas of food, drink, music, art, theatre, shopping, hotels, travel and more.
For additional reach, Time Out branded distribution teams will hand out free copies to consumers on 13 September. To celebrate the new magazine, Time Out has produced three videos celebrating Hong Kong.
Meanwhile, Time Out Hong Kong, Singapore and Seoul will all now be part of Time Out Digital, a business division of Time Out Group.
Tim Webb, MD commercial Asia of Time Out Digital, is heading up the business in the region.
Webb said: “Since we took over Time Out Hong Kong earlier this year, we have focused on optimising and developing more content on our website and social channels to grow our digital traffic. Bringing back the Time Out Hong Kong magazine will further drive our digital metrics and strengthen our brand awareness. We have seen strong demand from advertisers and it is great to see that they are excited about the opportunities we are offering them to connect with our unique millennial audience.”