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Tiger Beer’s street food campaign promotes unity in diversity

Tiger Beer has launched a series of videos that calls out diversity. It aims at delivering the important message of strength and unity in diversity, and how we can all find common ground at the street food table.

The series is an extended part of the campaign called Tiger Streats launched last year. Tiger Beer embarked on a street movement across four international cities to celebrate diversity with beer and street food.

Last year, Tiger Beer embarked on a street movement across four international cities to celebrate diversity with beer and street food.

In partnership with chef Chan Hon Meng, of the first Michelin-starred hawker stand Hong Kong Soya Sauce Chicken Rice and Noodle in Singapore, the Tiger Streats world tour is a series of pop-up dining experiences  pairing two chefs who live worlds apart but share the honour of top culinary accolades. Since its launch in November, Tiger Streats has taken place in Sydney, Auckland, New York City and, over the last weekend, in Kuala Lumpur, Malaysia.

Similarly, last year, the brand launched a campaign which promoted local street food. The brand launched a film that brought heroics to street food and honoured the universal and central symbol of Asian cuisine –the wok.

Read also: Tiger Beer reminds consumers what home really means this holiday season

 

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