Tiger Beer gets creative

Tiger Beer is ushering in the Year of the Horse and has commissioned illustrator, Victo Ngai to produce two artworks for the festive season. Featuring the iconic Tiger Beer pint bottle and can, each artwork includes different ethnicities and fashion styles, as well as eight hidden horses.Meanwhile Tiger Beer is also collaborating with DJ Virman from popular hip hop band Far East Movement to put an entertaining twist on the traditions of Chinese New Year. Together with his brother, DJ E-Man, the duo is set to create the world’s first Chinese New Year dance anthem titled #TigerTwist.Until 31 January, fans can upload their dance moves to social networks with the hashtag #TigerTwist and the best video submissions will be shortlisted by DJ Virman and DJ E-Man and compiled into a full music video which will be launched on the first day of Chinese New Year, 31 January 2014.“ By collaborating with the best talents across music, arts and culture, Tiger Beer is able to extend the festive spirit beyond the traditional sphere to further build a connection with young adults and fans of the brand,” said Rene de Monchy, head of marketing, Asia Pacific Breweries Singapore.A series of roadshows will also be held from 16 to 26 January 2014 at selected coffee shops.