Tiger Beer has appointed digital agency We Are Social in Singapore to handle its social media strategies, in a bid to connect with the younger consumer.
Working alongside the brand team, the agency will develop its global social media strategy.
Led from its Singapore office, We Are Social will conduct an in-depth audit of social media conversations surrounding the Tiger brand, and will then work with the Tiger Beer team to co-create a strategy that promotes an integrated approach to audience engagement across multiple channels, both on a global and a local market basis.
Edmond Neo, director, group commercial, Asia Pacific Breweries said: “Tiger Beer has been successful in capitalizing on lifestyle platforms such as Tiger Translate and Tiger Street Football which appeal to increasingly trend-savvy consumers.”
“We are pleased to have engaged We Are Social to further the breadth and depth in which we engage with the new generation of drinkers online.”
According to Simon Kemp, managing director of We Are Social Singapore, Tiger Beer’s activities inspire a considerable volume of conversation in online communities and because these are people who like to share their experiences in social media, it represents the ideal communication platform for the brand.
“Tiger Beer is a flagship Asian brand that runs many impressive initiatives around the world, so this account is a very exciting win for us at We Are Social,” he added.
Earlier in the year, Tiger beer appointed Rothco from Ireland as its creative agency for its global brand campaigns.