TIBCO Software Inc has entered into a global partnership with Mercedes-AMG Petronas Motorsport.
As an official team partner, TIBCO will provide the team with expertise in the area of advanced analytics through the TIBCO Insight Platform. Its logo will also be featured on the helmets of the team’s drivers Lewis Hamilton and Valtteri Bottas.
“We are very excited to become an official team partner of Mercedes-AMG Petronas Motorsport, one of the most recognised and trusted global brands. The partnership brings together two like-minded organisations, each with a strong commitment to pursuing excellence through innovation, and shared dedication to delivering world-class products and services,” Murray D. Rode, chief executive officer, TIBCO, said.
The TIBCO Insight Platform is a platform which looks to fuse multiple technologies to form a digital nervous system across data, software, field equipment, technical teams, and management staff. It aims to provide an accessible, fully featured, and intelligent experience for generating actionable insights and executing them for real-time performance optimisation.