theAsianparent announces a multi-million dollar investment

Singapore parenting magazine theAsianparent has announced a multi-million dollar investment from Vertex Venture Holdings.The investment from Vertex brings the company’s total funding to SG$4.5 million.With a sustained growth in revenue throughout its five years of operation, theAsianparent offers marketers one of the most targeted and largest platforms for tapping the “mums” segment. According to theAsianparent’s 2014 Digital Mum Survey, Asian mothers influence 89% of all household purchases.theAsianparent generates it revenue from custom advertising and market research.Noting the rise in digital in Southeast Asia, Roshni Mahtani, CEO and founder of theAsianparent, said: “Asian mothers have gone digital, with over 80% of women in Singapore, Thailand, Malaysia and Indonesia increasing their usage of the Internet once they become mums. These mothers are also going online via their smartphones. With theAsianparent accessible through all these non-traditional communication channels, we are able to provide marketers a more targeted approach in reaching the mum audience.”Chua Kee Lock, group president and chief executive officer, Vertex Venture Holdings said: “Media has drastically evolved over the past decade. Content have become more ubiquitous – accessible in a variety of platforms and reaching audiences anytime, anywhere, when they need it. theAsianparent represents the new breed of media outlets with a non-traditional business model that offers great value for marketers, while providing highly-relevant information for very important demographics such as parents.”Aside from building a new audience base in new markets, theAsianparent is also looking at expanding its reach in current markets. According to Mahtani, “In the past few years, we have also observed much more involvement of dads, when it comes to parenting. This expands our audience base to include another important decision maker in Asian households, the fathers. Our expansion will include building more resources for dads wanting to improve their parenting skills.”Founded in 2009, theAsianparent grown into Southeast Asia’s leading online resource for parents. With a readership base of over 6 million mothers across the region, theAsianparent has presence in Singapore, Thailand, Indonesia, Philippines, Malaysia, and plans to launch in India under the IndusParent brand.“This new round of investments from Vertex and prominent angels, Teruhide Sato, William Klippgen and Hellmut Schutte, will help us expand theAsianparent’s presence in other key markets such as India and Sri Lanka,” added Mahtani.