The Macallan tipped to appoint social media agency
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The Macallan is tipped to have appointed BlackBlue Media Group for social media duties. Sources close to Marketing said the agency previously handled website design duties for the alcohol brand's Rare Cask campaign.BlackBlue Media Group did not respond to Marketing's queries.The Macallan recently concluded its Toast The Macallan 2016 event held at The Black Swan which allowed participants to immerse themselves in a sensory experience through tastings and educational sessions about the single malt whisky.The event was graced by celebrities and influencers such as radio DJ Sonia Chew, actress Oon Shu An, TV host Anita Kapoor, Actor-DJ Bobby Tonelli and homegrown musical talent Shigga Shay.
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