The Hoffman Agency named global AOR for Wearable IoT World

The Hoffman Agency has been appointed by Wearable IoT World, an accelerator company focused on the Internet of Things (IoT), wearables, and other emerging technologies, as its global public relations and marketing communications consultancy.The agency is tasked to spearhead Wearable IoT World’s global branding, media and stakeholder engagement and thought-leadership programs to deliver effective brand awareness in the long run.Founded in May 2013, Wearable IoT World functioned as an innovation hub that later expanded its services to include customised accelerator and advisory programmes that develop startup innovation and culture within a corporate environment.The company also serves the IoT and wearables community with advisory services, publishing services, and conference organisation.“The driving force behind the decision for The Hoffman Agency was the team’s global capabilities in strategic integrated communications, which make them uniquely equipped to bring fresh and relevant solutions to what we are trying to build – a global ecosystem of IoT and wearable companies and talent," said Neil Vineberg, managing director at Wearable IoT World.“We really liked their collaborative approach to implementing multi-market assignments right from the beginning because it mirrors our own as we are making progress on our journey to become an instrumental leader in IoT innovation worldwide.”