The Financial Times takes off with SIA

Capitalising on Singapore Airlines' (SIA) in-flight internet connectivity service, The Financial Times (FT) has rolled out complimentary five-day access to premium subscription content on FT.com for its passengers.The in-flight connectivity service brings to passengers, who purchase a WiFi internet session, internet and mobile data services while flying with access to the latest FT content when on board.The partnership is set to last until December this year.SIA's service enables travellers to browse the internet, send and receive emails on smartphones and other electronic devices and send and receive SMS text messages with GSM (Global System for Mobile Communications) compatible mobile phones."Around 75% of FT readers access their business news on mobile devices. The free trial, coupled with SIA's in-flight connectivity service, extends access to FT content for our international audience and furthers our goal of providing readers the option to access the FT on the move across different platforms," Angela Mackay, managing director, APAC, Financial Times said.SIA's in-flight connectivity is now available on 14 aircraft in the fleet.The service has also been extended to additional markets such as Australia.With the aid of connectivity provider OnAir, the technology will be rolled out across all of SIA's long-haul aircrafts, over the next two years.