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The Economist

The Economist unveils first bilingual app

The Economist Group has launched a new digital app The Economist Global Business Review, focused on delivering insightful analysis on global trends in business, finance and technology.

As the first in a planned series of local-language offerings, the bilingual Chinese-English app allows The Economist Group to reach a new set of global business leaders in markets like mainland China, Hong Kong, Taiwan, Malaysia and Singapore.

The Economist Global Business Review is the first bilingual product featuring Economist content to be offered in the 171-year history of the weekly publication.

Recognising that today’s most influential business leaders span the globe, The Economist Global Business Review removes barriers to bring its spirit of independent reporting and sharp perspective to a wider audience, initially in Chinese, and expanding to other languages in future.

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