The Economist appoints Golin as PR lead
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The Economist has appointed communications agency Golin as its PR agency of record in Asia following a pitch.The main objectives of Golin’s campaign will be to position The Economist as a source of insightful, thought-provoking analysis and help increase paid print and digital subscriptions.Showcasing the media group’s capabilities as a partner for marketing and communications activities, is also part of the agency's brief.
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