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The Body Shop reviews media biz

In a bid to strengthen its digital marketing strategy, The Body Shop is reviewing its media planning and buying business, with three agencies now in the closed door pitch.

A spokesperson for The Body Shop told Marketing that its current arrangement with Carat was coming to an end and that it was looking to extend to bolster its digital marketing efforts.

However, the spokesperson declined to name the agencies.

Previously, The Body Shop had taken a more traditional approach to media, but was now looking to strengthen its digital strategy and diversify into areas such as e-commerce and mobile marketing.

Carat has been The Body Shop’s media agency for the past year.

A decision on the agency is likely to be made by the year end.

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