Text100 has appointed Colby Jones as senior account director and deputy managing consultant in Hong Kong.
Jones’ primary responsibilities will include client strategy and service, new business and employee development.
She will lead a group of professionals across digital, social and traditional public relations capabilities alongside Rosemary Merz, vice president and managing consultant.
Joining from Text100’s New York City office, Jones previously led the strategy and communications for enterprise clients including IBM.
“Colby’s transition to our Hong Kong team is testament to the global nature of our clients and our business. Her senior client counsel experience – spanning global campaigns and leveraging integrated channels – substantially strengthens our existing team’s capabilities. We are delighted to welcome her on board”, said Merz.
“This is a tremendous opportunity to bring my experience working with large global companies to the stellar clients we work with in APAC,” commented Jones.
Bite Communications merged with Text100 in Asia last year to form a presence in the region under the Text100 brand.