Text100 CEO: Bite merger gives us real scale [VIDEO]

Aedhmar Hynes, the CEO of Text100, said the planner merger with Bite will give the global PR network "real scale" in every market it operates in.http://youtu.be/2WEGq9t6s6QHynes, in Hong Kong this week for staff and leadership summits ahead of the merger, revealed that plans to integrate the Bite brand into Text100 were surprisingly recent.While initial discussions started 12 months ago, she said the management team really only pulled the trigger on the merger around a month ago."We have talked about a vision for a single, global brand for a while, but really the decision to was only made last month."Anne Costello, regional director of Text100 in Asia, added that across the region there were less than five client conflicts, adding that news of the merger with its top clients had been well received.Costello said that clients in Asia had matured over issues of client conflict."It's something we would not have experienced five years ago," she said. "There's been quite a shift in how clients regard conflict."To push through the merger internally, Hynes added that all Bite staff would be partnered with Text100 staff to ensure a smooth transition. The 'buddy system' will apply to both staff at all levels.The merger is expected to be complete by November this year.