MSLGROUP, the strategic communications and engagement consultancy of Publicis Groupe, has promoted Terence Yam from director of consumer and digital to general manager of MSLGROUP Hong Kong, effective immediately.
In his new position, Yam will continue to enhance the agency’s capabilities and work more closely with other Publicis Communications agencies to further accelerate the growth of MSLGROUP Hong Kong.
Yam has over a 15 years of experience in integrated marketing, technology and digital communications in various multinational communication agencies in Hong Kong, including The Hoffman Agency, Burson-Marsteller and Weber Shandwick.
He returned to MSLGROUP in 2014 to lead and transform consumer practice, and took aim at building a robust team to provide integrated communication solutions to brands. In the first half of 2016, the agency’s digital and integrated marketing business accounted for more than 50 percent of its total revenue.
Glenn Osaki, President, Asia, MSLGROUP said, “In now his second stint at MSLGROUP, I have witnessed Yam’s meteoric rise and his great achievement that has transformed our Hong Kong operations to where we are providing cutting-edge digital and integrated solutions to many of the top clients in the market.
“I’m confident in him taking the team to the next level to continue to be clients’ preferred partner and trusted advisor,” he added.
On his promotion, Yam said, “As a key regional and financial hub in Asia, Hong Kong is always an important and competitive market. We have to keep challenging and transforming ourselves to meet clients’ increasing demands and achieve greater success. I’m thrilled to take on a new role and I will collaborate more closely with Publicis Groupe agencies in providing seamless solutions to clients.”
Alex Lee, CEO, Publicis Communications Hong Kong commented, “Terence has been an active supporter in the collaboration among all Publicis Groupe agencies in Hong Kong and ensure we go to the market as one team with the most integrated and influential communication work. I look forward to working with him in his new role as General Manager of MSLGROUP Hong Kong.”