Telkomsel has launched MyAds, an advertising solution geared towards small and medium enterprises (SMEs) in the city of Bandung. The offering aims to enable SMEs to create and monitor their ads independently at a more affordable cost, read a press statement.
Telkomsel MyAds has also collaborated with seven banks across the country to expand its payment options. This includes banks such as BRI, BCA, Mandiri, BNI, Danamon, BII, and OCBC NISP.
The ad offering also allows for location-based advertising, which sends promotions to customers located in specific areas. In addition, MyAds also provides services which send promotions to customers according to their profiles. The Telkomsel statement added that West Java has great potential for promotion of various products developed by entrepreneurs or SMEs, especially with its over 14 million customers in West Java.
According to Agustiyono, general manager regional sales at Telkomsel, the number of SMEs in West Java is high, with a number reaching more than “hundreds of thousands”. Through MyAds, advertisers will be able to choose a service allowing them to promote their products in bulk. This ranges from sending promotions to customer numbers according to a databased.