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Tealive adds Nasi Lemak to offering as a tease for Tealive Eats menu

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Nasi Lemak and bubble tea? While this might seem to some as a strange combo, Tealive certainly doesn’t think so as it recently added on the famous Nasi Lemak onto its menu. In a conversation with A+M, a spokesperson said given Tealive is available at LRT and MRT stations, it sees that many customers may need a breakfast item other than drinks during their morning commute to work.“We decided it would be good for us to offer them a branded food item using the familiar Tealive cup and familiar food menu for breakfast, at a reasonable price,” the spokesperson said. The spokesperson added that going forward, Tealive Eats is the next menu layer for Tealive other than drinks. As such, it is looking at how to best to package/brand food items as a combo with drinks.Initially staring off with four outlets, the dish is now slowly extending to more outlets primarily at petrol stations and LRT and MRT stations. It’s planned to be a permanent menu item, with variations every quarterly.Most recently, Tealive's parent company Loob Holding revealed its expansion plans into the metro cities of India through its collaboration with World Iconic Brands Hospitality (WIB). As part of the partnership, WIB will open 140 Tealive stores in New Delhi, Mumbai and Bangalore within the next five years.CEO of Loob Holding Bryan Loo, said disrupting the market is key for the company to maintain its leading position in Malaysia,while expanding into other markets, due to the “intense competition” it faces daily. To raise brand awareness and stand out among its competitors, Tealive injects “innovative and exciting products” into the markets it’s operating in, be it for a limited time only or a long term basis. Loo said ultimately the company aims to build a unique brand positioning and create an emotional attachment to the brand.

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