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TBWA’s Digital Arts Network adds senior hires

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TBWA’s Digital Arts Network (DAN) has hired Eero Aalto as business director, while Rukshan Perera was hired as director of operations.Aalto joined DAN from Finland’s independent digital agency, Into-Digital, where he was CEO for five years. Aalto was both partner and board member of Into-Digital’s parent company, Into ja Ida.Before joining DAN, Perera was head of strategy and planning at WPP’s digital agency Possible. He was responsible for overall client account and project-strategy. He joined Possible following a twelve-year career in digital marketing in London, where he worked with leading international brands such as Johnson & Johnson, Shell and Nokia.“DAN’s development and growth in Singapore over the past two years called for the addition to the team of very experienced global talent, both to step-up the acquisition of key accounts and to manage and nurture the younger talent within the agency,” Tuomas Peltoniemi, head of digital at DAN Singapore said.Both report to Peltoniemi.

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