TBWA\Hong Kong wins luxury footwear brand Staccato

Staccato has appointed TBWA\Hong Kong as its strategic and creative partner.After launching in Hong Kong in 1998, the fashion footwear brand now has more than 1,200 stores in 12 countries.Staccato, a brand under China shoe retailer Belle International Holdings, offers shoe designs ranging from dressy to casual. The brand is known for its chic yet sophisticated style, which caters to the cosmopolitan working woman. The brand offers straight-off-the-runway looks including flats, wedges, heels, sports and boots.The Staccato-TBWA partnership will begin with the launch of the brand’s Fall/Winter collection later this year. TBWA\Hong Kong will develop creative works including above-the-line, digital and social strategies as well as implementation.“The Staccato collection features simple yet elegant silhouettes to transport women seamlessly from causal daywear to sleek nightlife,” commented Linda Tam, Staccato general manger, Hong Kong and Macau. “We want to further push the success of the brand and therefore, need a strategic and creative partner like TBWA\Hong Kong.”