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TBWA wins more Samsonite work

TBWAIndia has landed creative duties for Samsonite and American Tourister.

The agency said both brands were assigned without a pitch, following its work on Lavie, a brand of handbags for women from Samsonite’s related concern in India, Bagzone.

Nirmalya Sen, managing director of TBWAIndia, described the category as increasingly crowded with some well-known and some new brands jostling for attention.

Samsonite Asia recently handed JWT Hong Kong regional duties for its newly acquired luxury line, Hartmann and sports label High Sierra.

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