TBWA Tips Its Hat To Social And PR Activation

TBWA has appointed Kelly Bennett, head of its brand activation and PR agency Eleven PR New Zealand, to lead its expansion across the TBWA Asia network.Bennett, based in New Zealand, will foster inter-agency collaboration, growth and development throughout the various TBWA offices in Asia including T\PR in Singapore, BIZ\TEQUILA in Vietnam and Eleven PR in Australia and New Zealand.In addition, he will continue to develop brand activation and PR specialties in other Asia offices.In a statement he described his move as the "natural next step" in terms of the network's vision to create best-of-breed specialist agencies in Asia Pacific.Keith Smith, TBWA’s president – international, added that the rules of client engagement have changed. He said brands can no longer rely on the old channels of paid media as social is now a well established part of all campaign planning."So too is PR and experiential activity," said Smith. "That’s why we’re offering an entity and services in this area that better suit the new world businesses operate in.”