TBWA names two new ECDs in Shanghai

TBWA has promoted Gordon Shu as executive creative director at TBWA\Shanghai and Colin Lee as executive creative director at TBWA’s Digital Arts Network (DAN) Shanghai, both effective immediately.Shu joined TBWA\Shanghai in 2012 as group creative director on the McDonald’s account. Before that, Shu had spent over 15 years at Saatchi & Saatchi developing internationally awarded campaigns for Volkswagen, General Mills, Hewlett Packard and RenRen. His accolades include awards from Cannes Lions, the EFFIES and China 4As.Lee joined TBWA in 2012 as head of creative for BEING China and was instrumental in its successful set up. He has spent over 12 years of his career in China working on brands such as Coca-Cola, Sprite, Johnny Walker and Tencent Weibo. Along the way he has picked up awards at Cannes Lions, One Show, the EFFIES and China 4As.Commenting on the promotions, Brian Swords, managing director at TBWA\Shanghai said: “Both Gordon and Colin have made great contributions since joining and they also work brilliantly as a team.“I believe their leadership will be instrumental in bringing creative to the next level at the agency, and driving a more integrated delivery to our clients.”